It was designed for musicians and dj's. It holds many things, mixers, turntables, laptops, etc. I saw it and thought it would be great for the ipad because of the many angles you can can use. Each of the 3 sections swivel. I can keep my iPad 2 dock on and use landscape or portrait mode. Makes it convenient to use my wireless keyboard too. Yea it has a steep price but I think the versatility and portability of the stand is worth it. It fits perfectly into my desk setup and sits right in front of me. I just reach out and touch.